Description Guidelines and Quality Standards
Your Training description plays a crucial role in conveying the value of your training to potential participants. It’s essential to effectively communicate what your training entails and how it will benefit participants. Here’s what you need to know:
Remember, we do check for this as part of our Quality Review Process.
Key Points:
- Summarize Training Content: Use the description to provide an overview of your training, including the topics covered, teaching approach, and expected learning outcomes.
- Optimize for Conversions: Employ best practices to ensure your description is persuasive and encourages enrollment. This includes understanding your target audience, addressing their needs, and highlighting the benefits of your training.
- Avoid Extraneous Elements: Refrain from including images, external links, or references to other Trainings. Additionally, do not include coupon codes or mentions of discounts.
Best Practices for Tone:
- Understand Your Audience: Before writing, consider the demographics and needs of your ideal participants. Tailor your message to resonate with them and address how your training meets their specific requirements.
- Personalize Your Message: Speak directly to potential participants using inclusive language and straightforward communication. Emphasize the benefits of your training and its relevance to their goals.
- Stay Positive and Emphasize Benefits: Focus on the positive impact your training will have on participants’ lives. Highlight the problems it solves and the transformative outcomes they can expect.
- Use Formatting Strategically: Vary sentence length and avoid overuse of bold or capitalized text. Maintain a balanced and visually appealing layout to enhance readability.
Best Practices for Structure:
- Introduction: Begin with a brief overview of your training, highlighting its significance and benefits to participants.
- Engaging Heading: Follow the introduction with a concise, action-oriented heading that captures the essence of your training.
- Bullet Points: Include a short list of bullet points that outline the key benefits and unique features of your training.
- Training Overview: Provide a comprehensive overview of your training, including its history, applications, and real-world relevance. Highlight what sets your training apart and its practical implications.
- Detailed Training Description: Expand upon the bullet points with additional details about your training’s content, methodology, and learning outcomes. Keep paragraphs concise and engaging, focusing on the value proposition for participants.
By following these guidelines and standards, you can craft a compelling Training description that effectively communicates the value of your training and encourages participation. Remember to focus on the needs of your audience and highlight the transformative impact of your training on their professional development.